Effective Date: June 2026
Sheldon Power & Equipment (“Sheldon Power,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, contact us, request service, submit a form, browse inventory, interact with our advertisements, communicate with our team, or otherwise use our products and services.
This Privacy Policy applies to information collected through our website, digital forms, online advertising, email, phone communications, text messaging, social media, in-person interactions, and other business-related communications.
By using our website or providing information to Sheldon Power & Equipment, you agree to the practices described in this Privacy Policy.
1. Business Information
Sheldon Power & Equipment
125 N 3rd Ave.
Sheldon, IA 51201
Phone: (712) 324-4455
Website: https://sheldonpower.com/
For privacy-related questions, requests, or concerns, please contact us using the contact information above.
2. Information We Collect
We may collect information that identifies, relates to, describes, or could reasonably be linked to you, your household, your business, your equipment, or your interactions with Sheldon Power & Equipment.
A. Information You Provide Directly
We may collect information you submit through website forms, lead forms, quote requests, service requests, phone calls, text messages, email, social media messages, or in-person interactions.
This may include:
First and last name
Business name
Mailing address
Service address
Email address
Phone number
City, state, and ZIP code
Equipment type, make, model, year, serial number, VIN, or other equipment identifiers
Trailer, mower, pressure washer, ag equipment, truck, or small engine details
Service or repair needs
Pickup and delivery information
Preferred appointment times
Payment-related information
Financing-related information, if applicable
Trade-in or equipment valuation details
Photos, videos, or documents you choose to provide
Messages, notes, comments, or other information you submit
B. Information Collected Through Website Use
When you visit our website, we or our service providers may automatically collect certain information about your device and browsing activity.
This may include:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on the website
Referring website or ad source
Click activity
Form interactions
General location information based on IP address
Cookie identifiers
Advertising identifiers
Website analytics data
C. Information From Advertising Platforms
We may receive information from platforms such as Google, Meta, LinkedIn, or targeted display advertising providers when you interact with our ads.
This may include:
Ad clicks
Form submissions
Page views
Call clicks
Engagement with social media ads
Retargeting audience activity
General demographic or interest-based advertising data
Conversion tracking information
D. Information From Third Parties
We may receive information from third-party vendors and partners, such as:
Website hosting providers
Customer relationship management platforms
Advertising platforms
Analytics providers
Inventory management systems
Financing partners
Payment processors
Warranty providers
Manufacturers
Parts suppliers
Service scheduling tools
Review platforms
Social media platforms
3. How We Use Information
We use collected information for legitimate business purposes, including to:
Respond to inquiries
Provide quotes
Schedule service or repair appointments
Process pickup and delivery requests
Contact you about equipment, parts, service, or inventory
Provide information about trailers, mowers, pressure washers, ag equipment, truck repair, small engine repair, parts, rentals, and related services
Process purchases, payments, invoices, financing, or warranty-related requests
Maintain customer records
Improve customer service
Send appointment reminders
Follow up on open inquiries
Provide updates about service status
Manage service scheduling and repair communication
Improve our website and advertising
Measure campaign performance
Retarget website visitors with relevant advertising
Personalize marketing messages based on interest or prior interactions
Prevent fraud or misuse
Comply with legal, accounting, tax, warranty, or regulatory obligations
Protect our rights, property, customers, employees, and business operations
4. Marketing and Advertising
Sheldon Power & Equipment may use information collected from website activity, form submissions, phone calls, social media engagement, and advertising interactions to provide relevant marketing.
This may include marketing related to:
Trailer inventory
Mower sales, pickup, delivery, and repair
Pressure washer sales, parts, and service
Ag repair services
Truck and trailer repair
Small engine repair
Parts availability
Seasonal service promotions
Free inspection offers
Inventory updates
Special offers or events
We may use advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and targeted display advertising providers to reach people who may be interested in our products or services.
These platforms may use cookies, pixels, tags, device identifiers, or similar technologies to show relevant ads, measure ad performance, and build retargeting audiences.
You can manage some advertising preferences directly through the platforms you use, such as Google, Facebook, Instagram, and LinkedIn.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, and similar technologies to collect information about website activity.
These technologies may help us:
Understand how visitors use our website
Remember user preferences
Improve website performance
Track form submissions and phone call actions
Measure advertising performance
Retarget website visitors with relevant ads
Identify which marketing channels generate leads
You may be able to manage cookies through your browser settings. However, disabling cookies may affect certain website features or tracking functionality.
6. How We Share Information
We do not sell your personal information in exchange for money.
We may share information with trusted third parties when necessary for business operations, customer service, marketing, legal compliance, or service fulfillment.
A. Service Providers and Vendors
We may share information with vendors who help us operate our business, including:
Website hosting providers
CRM and lead management platforms
Email and text messaging platforms
Online form providers
Payment processors
Advertising platforms
Analytics providers
Inventory management systems
Service scheduling providers
Data storage providers
IT support vendors
Marketing agencies
Call tracking providers
These vendors are expected to use information only as necessary to provide services to Sheldon Power & Equipment.
B. Manufacturers, Suppliers, and Warranty Providers
We may share relevant information with manufacturers, suppliers, distributors, or warranty providers when needed to:
Process warranty claims
Order parts
Confirm equipment details
Register equipment
Verify eligibility for service, repair, financing, or warranty support
C. Financing and Payment Partners
If you apply for financing or make a payment, information may be shared with payment processors, lenders, financing companies, or other financial service providers as needed to process your request.
D. Legal and Safety Purposes
We may disclose information if necessary to:
Comply with applicable laws or legal processes
Respond to lawful requests
Protect our rights or property
Prevent fraud or misuse
Enforce agreements
Protect customers, employees, or the public
E. Business Transfers
If Sheldon Power & Equipment is involved in a merger, acquisition, sale, reorganization, or transfer of business assets, information may be transferred as part of that transaction.
7. Text Messaging and Phone Communications
If you provide your phone number, Sheldon Power & Equipment may contact you by phone or text message regarding your inquiry, service request, appointment, estimate, inventory interest, repair status, payment, or related business matter.
With your consent, we may also send marketing or promotional messages.
Message and data rates may apply. Message frequency may vary. You may opt out of promotional text messages by replying “STOP” where supported. You may still receive non-promotional messages related to active service, transactions, appointments, or account matters.
8. Email Communications
If you provide your email address, we may send you emails related to:
Service requests
Quotes or estimates
Inventory inquiries
Appointment scheduling
Parts requests
Promotions
Seasonal reminders
Business updates
Customer follow-up
You may unsubscribe from promotional emails by using the unsubscribe link in the email or by contacting us. Transactional or service-related emails may still be sent when necessary.
9. Payment Information
Sheldon Power & Equipment may collect payment information when you purchase products or services. Payment information may be processed by third-party payment processors.
We do not intentionally store full credit card numbers on our website unless such storage is securely handled by a payment processor or approved payment system.
Payment processors may have their own privacy policies and security practices.
10. Data Security
We take reasonable steps to protect the information we collect from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
These steps may include administrative, technical, and physical safeguards such as:
Limited access to customer information
Password-protected systems
Secure vendor platforms
Website security tools
Internal access controls
Employee or vendor confidentiality expectations
Secure disposal of unnecessary records when appropriate
However, no website, system, email, phone, or electronic transmission is completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.
11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
Providing service
Maintaining customer records
Completing transactions
Handling warranty or manufacturer requirements
Managing business operations
Complying with legal, tax, accounting, or regulatory obligations
Resolving disputes
Enforcing agreements
Supporting marketing and customer relationship management
When information is no longer needed, we may delete, anonymize, archive, or securely dispose of it according to our business practices and legal obligations.
12. Your Privacy Choices
Depending on where you live and the laws that apply, you may have certain privacy rights regarding your personal information.
These may include the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Request a copy of certain personal information
Opt out of certain marketing communications
Opt out of certain targeted advertising where applicable
Withdraw consent where processing is based on consent
To submit a privacy request, contact Sheldon Power & Equipment at:
Phone: (712) 324-4455
Address: 125 N 3rd Ave., Sheldon, IA 51201
Website: https://sheldonpower.com/
We may need to verify your identity before completing certain requests.
13. Iowa Privacy Rights
If you are an Iowa resident and a privacy law applies to your personal information, you may have specific rights under Iowa law. These rights may include the ability to request access to personal data, deletion of personal data, a copy of personal data, or the ability to opt out of certain data sales where applicable.
Sheldon Power & Equipment will evaluate and respond to applicable privacy requests in accordance with applicable law.
Some requests may be denied or limited if an exception applies, such as when information is needed to complete a transaction, provide requested service, maintain business records, protect against fraud, comply with legal obligations, or exercise legal rights.
14. Children’s Privacy
Our website and services are intended for adults and business customers. We do not knowingly collect personal information from children under the age of 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
15. Third-Party Websites and Links
Our website may include links to third-party websites, including manufacturer websites, financing providers, social media platforms, inventory tools, payment systems, or other external sites.
We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
16. Social Media
If you interact with Sheldon Power & Equipment on social media platforms such as Facebook, Instagram, YouTube, LinkedIn, or other platforms, those platforms may collect information about you according to their own privacy policies.
We may view or respond to comments, messages, reviews, or other social media interactions as part of our customer service and marketing activities.
17. Online Reviews and Testimonials
If you submit a review, testimonial, comment, photo, or other content about Sheldon Power & Equipment, we may use that content for business, marketing, or promotional purposes where permitted by law and platform rules.
Please do not submit information you do not want publicly shared.
18. User-Submitted Photos and Equipment Information
If you send us photos, videos, equipment details, VINs, serial numbers, or service-related information, we may use that information to evaluate service needs, prepare quotes, communicate with manufacturers or suppliers, order parts, document work, or maintain service records.
We may also use photos of completed work, equipment, or inventory for marketing purposes when permitted. If we intend to use customer-identifying content in marketing, we may request permission when appropriate.
19. Targeted Advertising and Retargeting
We may use advertising tools to show relevant ads to people who have visited our website, interacted with our ads, submitted forms, watched videos, or engaged with Sheldon Power & Equipment online.
For example, someone who visits a trailer inventory page may later see trailer-related ads. Someone who engages with mower service content may later see mower repair or pickup and delivery ads.
These ads may be delivered through platforms such as Google, Meta, LinkedIn, or display advertising networks. These platforms may use cookies, pixels, or advertising identifiers to provide this functionality.
You can manage certain advertising preferences through your browser, device settings, or the advertising platform’s privacy settings.
20. Do Not Track Signals
Some browsers offer “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, our website may not respond to Do Not Track requests.
You may still manage cookies and tracking preferences through your browser or device settings.
21. Data From Business Customers
If you interact with Sheldon Power & Equipment on behalf of a business, farm, organization, fleet, or employer, we may collect information related to both you and the organization you represent.
This may include your name, business role, business contact information, equipment details, service history, transaction details, and communication records.
22. Employment or Contractor Information
If Sheldon Power & Equipment collects information from job applicants, employees, contractors, or vendors, that information may be used for employment, payroll, tax, compliance, communication, safety, or business administration purposes.
This Privacy Policy is primarily intended for customers and website users, but some general principles may apply to employment or vendor information as well.
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page.
Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.
24. Contact Us
If you have questions about this Privacy Policy or want to submit a privacy request, contact us:
Sheldon Power & Equipment
125 N 3rd Ave.
Sheldon, IA 51201
Phone: (712) 324-4455
Website: https://sheldonpower.com/